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Now, smartphones often play the role of matchmaker, and a relationship can launch with a simple swipe right on another user’s profile.
For an older demographic used to classified ads, blind dates and singles bars, the cyber dating world can feel like an alternate universe.
You’re a successful older man who wants to date a woman significantly younger than him. Needless to say, this goes for ALL people who are dating online. We want what WE want, even if what we want is unrealistic.Yet, those 50-plus are increasingly joining the scene.One in five internet users ages 55 to 64 said they’ve used a dating app or service, according to a January 2018 poll from technology and research company Morning Consult. And the overall number of 55- to 64-year-olds who have dabbled in dating sites or mobile dating apps doubled to 12 percent in 2016 from 6 percent in 2013, according to the Pew Research Center.We see a cultural effect on a regional level: Overall, online dating is much more popular in the Asia-Pacific and Latin American regions, perhaps because these markets are mobile-first in nature, compared to Europe where we see a greater degree of digital conservatism.*The contrasts in the Asia-Pacific region are even starker: Countries like South Korea and Japan have massively lower rates of online dating among younger singles than neighboring China, where 52% of all singles have used some form of online dating in the past month.Broadly speaking on a national level, lower average age at first marriage is associated with a higher prevalence of online dating among 16-34 year olds, at least among the online populations in the 37 markets which we collect this data from.
As long as online dating apps can tap into their users’ social and lifestyle needs, and continue to inspire the purposeful, offline-driven experiences, they’ll be well-positioned for a second, third and fourth date with the world’s online singles.