New online dating services for singles
For example, the organizer of an Alcoholics Anonymous group, or someone planning an event at a church, can’t turn the dating feature off.
“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.
All events and groups are fair game; users will have the ability to unlock that Taylor Swift concert from 2012 and the housewarming party they’re attending next week.
One important note: group and event organizers have no control over whether members or attendees choose to date.
It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.
By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.
In May, for example, Tinder said it was testing a new feature called Places, which allows users to match with people who like to hang out at the same spots, like bars, restaurants, or clubs.
The product relies on information from Foursquare, rather than Facebook.
Facebook enters the dating-service market years after competitors like Tinder and Bumble, but it starts with a huge advantage: Most people already have Facebook accounts.For example, you can choose to match with people who attend the same events or who are a part of the same Facebook groups.To do so, you’ll need to “unlock” each event or group manually; by default users won’t be able to search for a missed connection unless the other person opts-in to being discovered.For now, users aged 18 and older in Colombia will be able to create dating profiles and, once those reach a critical mass, find some matches.WIRED got to preview an early version of the service, and it looks promising—especially for users looking for meaningful long-term relationships rather than hookups.
This story was originally published on September 20, 2018.