Compare dating services prices
Price comparison sites can collect data directly from merchants.
Retailers who want to list their products on the website then supply their own lists of products and prices, and these are matched against the original database.
Advertisers did not pay to be listed but paid for every click on a price.
Streetprices, founded in 1997, has been a very early company in this space; it invented price graphs and email alerts in 1998.
Users could then search for a product, and see a list of retailers and prices for that product.
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The European Commission began an investigation in 2010, which concluded in July 2017 with a €2.42 billion fine against the parent company Alphabet, and an order to change its practices within 90 days.
In the early development stage from 1995 to 2000, comparison shopping agents included not only price comparison but also rating and review services for online vendors and products.